FELD ENTERTAINMENT / MONSTER JAM

Utilizing a single location/show (Minnesota), L4L created a multi-city brand awareness and promotion campaign showcasing the dynamic personalities of the Monster Jam drivers. The campaign further highlighted the popular, family-friendly pit party. L4L executed a strategy by which Feld Entertainment could amortize the single production to yield 21 different deliverables, customizing those for each town the show would be traveling to.

L4L’s work with Monster Jam was so successful that parent company, Feld Entertainment, re-engaged L4L as its agency for the 2018 season.

2017 – 2018 Innovations & Highlights

-Spearheaded innovative cinemagraph and best in class Sales and Awareness campaign for 2018 Monster Jam season
-Ideated 2018 Digital Campaign
-Developed original content for all Monster Jam digital platforms
-Delivered customized platform-appropriate content for each platform
-Created 3D modeling from 2D source materials
-Created groundbreaking Cinemagraphs for social media / digital marketing and sales campaign