NASCAR

As Agency of Record for NASCAR’s Richmond Raceway, L4L leveraged our passionate digital community to help drive consumer awareness to all time highs for YouTube views, social engagement and audience reach. L4L spearheaded content-driven integrated marketing campaigns that helped spike event sales and sparked Richmond Raceway to be the first NASCAR track to enter the hyper growth e-sports marketplace, with our Heyman Hustle brand and Looking4Larry logos sponsoring a leading team of young drivers.

Our industry-disrupting “This Is Richmond” digital series helped created a conversation with consumers, driving more than 3,151,778 views and leading to the series being broadcast during racing events and having the subjects of the series appearing live at the seasonal races.

762,039,207 Impressions
111,384,631 Users Reached
3,064,578 Video Views