2K SPORTS

L4L’s globally trending worldwide campaigns for 2K Sports includes the WWE 2K17 demo-smashing initiative that changed the manner in which other agencies now approach video game marketing. Breaking from all traditions in terms of marketing to the core audience and increasing awareness amongst gatekeepers to a new consumer base, L4L incorporated the experience of long term proven traditional media approaches with revolutionary and evolutionary new strategies to create 2K’s most successful campaign to date.

#WWE2K17 (2016/08 – 2016/10)
381,058 posts by 113,796 users
450,573,551 people reached
2,589,928,519 impressions made
Most memorable television ad, October 2016 – Nielsen